It’s a great question, but for us, the answer isn’t on a scale from D to Z. The best color is one that’s an authentic expression of who you are. We believe your perfect ring could be a timeless and brilliant colorless diamond or a vibrant, one-of-a-kind fancy colored diamond—both are stunning choices, just in completely different ways. A traditional colorless diamond is a beautiful classic, celebrated for its light, fire, and timeless elegance. The Gemological Institute of America (GIA) grades these on a scale from D (colorless) to Z, with a pure lack of color as the ideal. For many, this clean, crisp beauty is the perfect reflection of their love. On the other hand, fancy colored diamonds are a different kind of miracle. Gemologists classify them on their own scale based on rarity and color intensity. A blue diamond, for instance, gets its color from a trace element of boron, while a pink one gets its color from a rare change in its crystal structure. These are true anomalies of nature, and each one is a beautiful work of art. Your ring should be a direct reflection of you and your love story. At Rare Colors, we specialize in helping people find a diamond that is an authentic representation of them. Whether you're drawn to the classic brilliance of a colorless diamond or the bold individuality of a fancy colored diamond, we'll help you find a truly beautiful piece of fine jewelry.

When it comes to rarity in fancy color diamonds, nothing compares to red. These diamonds are so rare that the average person has a better chance of meeting a celebrity on the street than seeing a natural red diamond in person–they’re almost in a category of their own, setting them apart from all other diamonds. The good news is that the rarest colors you can actually find are pink and blue. While they’re still incredibly rare—you'll see a lot of them on the fingers of A-list celebrities and royalty for a reason—they are available to discerning collectors. These diamonds are the true works of art in the natural world, and their scarcity is what makes them so desirable and so deeply valuable. When you're dealing with stones this rare, you need to partner with an expert who knows the market. At Rare Colors, we’ve spent years building the relationships and expertise required to find these exceptional stones. We believe that your love story is unique, and your ring should be too. We’ll guide you through the process, making sure you find a piece you'll cherish for a lifetime.

It’s more than okay to have a colored diamond engagement ring! For a long time, the traditional thinking was that a colorless diamond was the only way to go. But in a world where we’re celebrating individuality more than ever, a fancy color diamond is a beautiful, bold, and incredibly personal way to make a statement without saying a word. Generations before us were taught that the standard was a flawless, colorless diamond, graded on a strict D-Z scale. But what if the “flaw” is what actually makes a diamond special? Fancy color diamonds are a rare miracle of nature. Their vibrant hues are formed by unique elements and conditions. Every colored diamond is a unique piece of art with its own personality. The rarity of these stones adds an extra layer of romance and value, making your ring a true heirloom. This isn’t a trend; it’s a movement toward personal expression. Just look at the celebrities and public figures who have embraced colored engagement rings, showing the world that true style is about being yourself. At Rare Colors, we specialize in these unique stones. We’ll help you navigate the world of colored diamonds and find a piece that makes you feel excited and totally confident in your choice.

Shopping for a fancy colored diamond is like walking into a gallery full of one-of-a-kind art. You can’t just look for sparkle; you have to look for a story. And while the traditional 4Cs are still important, they work a little differently here. The first thing to know? Don’t get hung up on what you’ve heard about colorless diamonds, because for these gems, color is the main event. A gemologist evaluates the color of a fancy diamond based on three key factors: Hue - The specific shade of color, like yellow, pink, or blue. Tone - How light or dark the color is. Saturation - How intense the color is, from a soft pastel to a vibrant hue. A stone with a more saturated color, like a "Fancy Vivid" or "Fancy Intense" diamond, will almost always be more valuable and stunning. This is the difference between a cool glass of lemonade and a bold, fiery sunset. For a colored diamond, the cut’s main purpose is to showcase that color, so you want a jeweler who knows how to optimize the stone's shape to best display its hue. Clarity is also important, but unlike colorless diamonds, a small inclusion is less of a concern unless it affects the diamond’s color. And of course, carat weight is critical for fancy colored diamonds because they are exponentially rarer as they get larger.

It’s all in the name. When you hear the term, “fancy colored diamond,” it’s not just a marketing word. "Fancy" is a specific gemological grade given to a diamond that has enough natural color to be in a category of its own, separate from the traditional D-Z grading scale. A diamond earns its “fancy” grade when its color goes beyond the faint yellow, brown, or gray shades found in regular colorless diamonds. It’s a special gemological term that officially recognizes a diamond as a rare and unique anomaly. Owning a fancy colored diamond ring isn’t just about having a rare piece of jewelry. It’s about owning a piece of nature’s art that very few people will ever see in person. It’s the ultimate expression of personal style in a world where everyone has the same thing. Your ring should be a direct reflection of your personality and your love story, and the "fancy" grade on your diamond is a symbol that you've chosen something truly extraordinary. At Rare Colors, we specialize in making this exclusive world accessible to you. We’ll walk you through every step, from choosing a diamond that speaks to you to designing a ring that perfectly showcases its beauty.