What We Look For When Buying Diamonds!

We are very particular about the diamonds we welcome to our collection! Our top priority is ethical sourcing, closely followed by the diamond's beauty. We have a strong preference for diamonds that are skillfully cut, giving the impression of being larger than their actual carat size, and ensuring that all our diamonds display vivid colors and brilliance.

At Rare Colors, we usually lean toward elongated diamonds. We almost always recommend elongated diamonds to our clients for the most finger coverage at the best value. Sourcing well-cut elongated diamonds is something that requires a good eye, which we have mastered over the decades.

Furthermore, we ensure that any diamond we add to our collection is of great market value, which we can offer to our clients.

Here are a few more important important factors we always consider: 

• Value - Being able to always stay competitive on our pricing. 

• Diamond's brilliance - Regardless of what the GIA certificate say, the diamond must shine beautifully, and that's not always the case. 

• Diamond's size - We try to focus primarily on diamond's that look bigger than their carat weight and are well-cut. Two diamonds weighing exactly the same carat weight can look very different in appearance.

• Rarity - We try to source diamonds that are rare and difficult to find, so we have them available to offer them to our clients. 

• Ethical sourcing - We always buy our diamonds from legitimate diamond mining and trading corporations.